We would like to introduce Gio Fleming, an award-winning photographer specialising in Alpine scenes. Chalet Shop are delighted to share Gio’s wealth of knowledge with you. Gio’s love of mountain photography and her experienced eye when it comes to ski chalet interiors is captivating and will really interest all our clients who are in the process of purchasing or refurbishing properties in the Alps. Over to you Gio!
Ah, the ski chalet. A cozy sanctuary of roaring fires, steaming mugs of hot chocolate, and—if you’re lucky—floor-to-ceiling windows showcasing snow-dusted peaks. But let’s face it: no chalet is truly complete without the perfect artwork to tie it all together. And no, I’m not talking about those mass-produced ski lodge posters from the gift shop. We’re aiming higher. Much higher.
I’m Gio Fleming, a photographer who’s spent countless hours chasing light, scaling mountains (and sometimes tumbling back down them), all in pursuit of capturing the raw beauty of alpine landscapes. Today, I’m here to guide you through the art of choosing artwork that will not only elevate your chalet’s ambiance but will also make your guests stop mid-sip of their mulled wine to say, “Wow.”
1. Know Your Space
Every ski chalet has its own unique style, whether it’s traditional alpine, modern minimalism, or something in between. The artwork you choose should complement the overall design of the space. In a traditional chalet with rustic wood beams and cozy furnishings, vintage-style prints or classic mountain scenes can fit perfectly. In a modern chalet with sleek lines and contemporary finishes, abstract or minimalist artwork could be a better choice, offering a more striking contrast to the surroundings.
Personal Touch: Colorful Iceberg Photography
If your ski chalet has a modern, sleek interior, I have a collection of iceberg photography that would be a stunning addition. These images were captured at sunset or dawn, when the soft light bathes the icebergs in breathtaking hues of orange, pink, and blue, creating a striking contrast with the icy whites and cool blues. The result is a colorful and atmospheric composition that pairs beautifully with modern interiors, adding both a sense of drama and calm. The icy landscape, rich in color, captures nature’s raw beauty and would make an extraordinary statement piece for any contemporary space.
2. Embrace the Landscape
Why compete with those breathtaking views outside your window when you can complement them? Alpine photography, brings the majesty of the mountains indoors. It’s like having a second window—one that doesn’t fog up after your fourth fondue course.
3. Play with Scale
Bigger is often better when it comes to chalet artwork. A large statement piece can anchor a room and create an instant focal point.
If you’re feeling inspired, head over to my print shop to find artwork that speaks to your mountain soul. And remember, life’s too short for bare walls.
See you on the slopes—or maybe in your living room.
Gio Fleming Photography
Huge thanks to Gio for sharing such great advice on choosing artwork in a chalet environment. For more information on furnishing a ski property in general, contact the Chalet Shop team at [email protected]
Keep an eye out for Part 2 of How to Choose the Perfect Artwork for Your Ski Chalet: A Guide by ‘Gio Fleming Photography’.